My client Manny’s Falafel, whom I currently work with as a Social Media Manager, recently entrusted me with recreating the brand identity for one of their other businesses, a food processing machinery supplier called MEDH. It was an exciting yet challenging departure for me to be working for a business in the B2B industry that usually requires a more modest approach when compared to food service or fashion, where audaciousness is rewarded. The finalized logo was a creative and bold choice that allows the brand to stand out while upholding corporate visual norms.

ROLE: Brand Strategist and Graphic Designer

↓ Tap the preview image below to take a look at the brand identity presentation ↓